Just being part of the Under 40s Fruit Growers' Conference, it is clear that if there was ever any doubt that the fresh produce industry is an exciting, dynamic place to be, the next generation in place have their wits about them and the passion to drive the industry forward. But further promotion of the industry to school leavers and graduates remains vital, regarding both future workers and consumers. People do not realise all the implications and effects of their food choices on the fresh produce industry, says Radu. It is disappointing that the children of farmers do not want to continue in the family business and that it's not seen as an attractive sector to go into. We need to change that. Nevertheless, the conference tour ended with a sense of solidarity and the reassurance that important connections had been made. As Roberts says: The prospect of an experienced older generation leaving the industry is still daunting and there's a lot to learn, but connections within the industry are everything. We have to help each other to be the best we can.
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