Other institutions are also putting some effort into the horticultural cause. Roberts has been invited back to Nottingham University, where she read Environmental Science, to give a talk on plant science on behalf of ADAS. She considers this ironic, as she herself completed modules in the subject as part of her degree, but hadn't considered going into the industry. I didn't really think about it all, she admits. And you talk to your peers out of the industry about horticulture and they have no idea what goes on it in and how exciting it is. We all just go to the supermarket and do not think about where our food is coming from. But the fresh produce industry can be a hard one to penetrate when you do not have a farming background, says Alex Radu, fruit agronomist at Agrovista. With both my parents being teachers, I had no horticultural background and followed my passion, he says. I'm just at the beginning and I have a lot to learn, but this industry isn't that open to outsiders and for various reasons it doesn't seem to be that attractive to young people. But like all things in this world, it is up to the individual and taking on the challenge.
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